The Definitive Guide to Local SEO

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If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it?

I caught up with Sam McRoberts, CEO of Vudu Marketing, for an interview to answer these questions and more. My goal was to create the ultimate resource for local SEO, including an action plan you can immediately execute whether you’re a small business owner or an agency SEO with a local SEO client. Admittedly, I learned a lot from this interview, and I hope you do too!

1. What types of businesses need Local SEO?
Any business that gets some or all of its customers or clients locally should consider local SEO. That could be a local restaurant, retail outlet, doctor, dentist or lawyer, but it could just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should be doing local SEO for that location.

2. How is Local SEO different from National SEO?
While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements.

The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) Your local listing is what will show (usually) for localized search results.

The second most important thing is called a citation. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. This same format bit is pretty important. While Google is pretty smart, it’s best to make sure that your local citation efforts match your local listing as closely as possible. Don’t abbreviate in one and not the other (St. vs Street, (800) vs 1-800, etc.)

Third, reviews. Lots and lots of reviews (preferably really good ones.) Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.


Read more at http://www.searchenginejournal.com/the-definitive-guide-to-local-seo/47319/?utm_source=twitter.com%2Ftopmarketingseo&utm_medium=twitter&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29#ZHYPY0jfu9cWly2y.99

Posted by sseotool_admin 607 days ago in Tips & Tricks
 

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